{"id":10797,"date":"2025-05-30T11:55:48","date_gmt":"2025-05-30T04:55:48","guid":{"rendered":"https:\/\/quan-bui.com\/?p=10797"},"modified":"2025-09-18T13:26:47","modified_gmt":"2025-09-18T06:26:47","slug":"quan-buis-owner-wants-to-elevate-traditional-vietnamese-dishes","status":"publish","type":"post","link":"https:\/\/quan-bui.com\/ja\/quan-buis-owner-wants-to-elevate-traditional-vietnamese-dishes\/","title":{"rendered":"Qu\u00e1n B\u1ee5i&#8217;s owner wants to elevate traditional Vietnamese dishes."},"content":{"rendered":"<p class=\"description\">Tr\u1ea7n Danh developed 6 stores in the Qu\u00e1n B\u1ee5i chain, conquering diners with traditional dishes reinterpreted in novel ways.<\/p>\n<article class=\"fck_detail\">\n<figure class=\"tplCaption action_thumb_added\" data-size=\"true\">\n<div class=\"fig-picture el_valid\" data-src=\"https:\/\/i1-kinhdoanh.vnecdn.net\/2019\/12\/25\/1-3457-1577247105.png?w=0&amp;h=0&amp;q=100&amp;dpr=2&amp;fit=crop&amp;s=MhgTMjIkz8QdtnfACGqvQw\" data-sub-html=\"&lt;div class=&quot;ss-wrapper&quot;&gt;&lt;div class=&quot;ss-content&quot;&gt; &lt;p class=&quot;Image&quot;&gt; Tr\u1ea7n Danh ph\u00e1t tri\u1ec3n m\u00f4 h\u00ecnh chu\u1ed7i Qu\u00e1n B\u1ee5i g\u1eafn v\u1edbi \u1ea9m th\u1ef1c truy\u1ec1n th\u1ed1ng.&lt;\/p&gt; &lt;\/div&gt;&lt;\/div&gt;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-10802 size-full\" src=\"https:\/\/quan-bui.com\/wp-content\/uploads\/2025\/05\/1-3457-1577247105.webp\" alt=\"\" width=\"450\" height=\"630\" \/><\/div><figcaption>\n<p class=\"Image\" style=\"text-align: center;\">Tr\u1ea7n Danh developed the Qu\u00e1n B\u1ee5i chain model, focusing on traditional cuisine.<\/p>\n<\/figcaption><\/figure>\n<div class=\"WordSection1\">\n<p>Why did you choose traditional cuisine as the main focus for the Qu\u00e1n B\u1ee5i system?<\/p>\n<p>Qu\u00e1n B\u1ee5i&#8217;s first location opened in 2011\u2014a time when Western culinary styles and the fast-food wave exploded in Vietnam. Many famous F&amp;B brands entered the market. Economic development opened opportunities for many foreign investors, including a wave of overseas Vietnamese returning to start businesses. I saw this as an opportunity to invest in a restaurant model featuring traditional cuisine. Foreigners visiting Vietnam would seek it out, and overseas Vietnamese returning home would still find dishes connected to their memories and nostalgia.<\/p>\n<p>For me, no matter how modern life becomes, Vietnamese food still holds special value and meaning. It&#8217;s connected to childhood and familiar memories in everyone. However, the modern pace of life leaves many without enough time to prepare nutritious meals, and while fast food is convenient, its nutritional value can&#8217;t compare to Vietnamese food. This was also a driving force for me to develop Qu\u00e1n B\u1ee5i, bringing traditional, rustic meals to the heart of Saigon.<\/p>\n<figure class=\"tplCaption action_thumb_added\" data-size=\"true\">\n<div class=\"fig-picture el_valid\" data-src=\"https:\/\/i1-kinhdoanh.vnecdn.net\/2019\/12\/25\/771-1577176600-2072-1577247105.png?w=0&amp;h=0&amp;q=100&amp;dpr=2&amp;fit=crop&amp;s=yw5UYWZoWZ4gr1zj05T6Rg\" data-sub-html=\"&lt;div class=&quot;ss-wrapper&quot;&gt;&lt;div class=&quot;ss-content&quot;&gt; &lt;p class=&quot;Image&quot;&gt; Kh\u00f4ng gian \u0111\u1eadm ch\u1ea5t Vi\u1ec7t c\u1ee7a Qu\u00e1n B\u1ee5i&amp;nbsp;chi nh\u00e1nh 22 \u0110\u1eb7ng H\u1eefu Ph\u1ed5&amp;nbsp;(qu\u1eadn 2, TP HCM).&lt;\/p&gt; &lt;\/div&gt;&lt;\/div&gt;\"><picture><source srcset=\"https:\/\/i1-kinhdoanh.vnecdn.net\/2019\/12\/25\/771-1577176600-2072-1577247105.png?w=680&amp;h=0&amp;q=100&amp;dpr=1&amp;fit=crop&amp;s=YgFKwo1zI-XZkEWqT3xE4A 1x, https:\/\/i1-kinhdoanh.vnecdn.net\/2019\/12\/25\/771-1577176600-2072-1577247105.png?w=1020&amp;h=0&amp;q=100&amp;dpr=1&amp;fit=crop&amp;s=mZ03Rezt-ge8mcklzwgTNQ 1.5x, https:\/\/i1-kinhdoanh.vnecdn.net\/2019\/12\/25\/771-1577176600-2072-1577247105.png?w=680&amp;h=0&amp;q=100&amp;dpr=2&amp;fit=crop&amp;s=qSvkGSUdOmzFLrB73OJpmg 2x\" data-srcset=\"https:\/\/i1-kinhdoanh.vnecdn.net\/2019\/12\/25\/771-1577176600-2072-1577247105.png?w=680&amp;h=0&amp;q=100&amp;dpr=1&amp;fit=crop&amp;s=YgFKwo1zI-XZkEWqT3xE4A 1x, https:\/\/i1-kinhdoanh.vnecdn.net\/2019\/12\/25\/771-1577176600-2072-1577247105.png?w=1020&amp;h=0&amp;q=100&amp;dpr=1&amp;fit=crop&amp;s=mZ03Rezt-ge8mcklzwgTNQ 1.5x, https:\/\/i1-kinhdoanh.vnecdn.net\/2019\/12\/25\/771-1577176600-2072-1577247105.png?w=680&amp;h=0&amp;q=100&amp;dpr=2&amp;fit=crop&amp;s=qSvkGSUdOmzFLrB73OJpmg 2x\" \/><img decoding=\"async\" class=\"aligncenter wp-image-10804 size-full\" src=\"https:\/\/quan-bui.com\/wp-content\/uploads\/2025\/05\/771-1577176600-2072-1577247105.webp\" alt=\"\" width=\"600\" height=\"400\" \/><\/picture><\/div><figcaption>\n<p class=\"Image\" style=\"text-align: center;\">Qu\u00e1n B\u1ee5i&#8217;s Vietnamese-inspired space at 22 \u0110\u1eb7ng H\u1eefu Ph\u1ed5 (District 2, HCMC).<\/p>\n<\/figcaption><\/figure>\n<p>Not formally trained in cooking, what difficulties did you face managing 6 stores simultaneously?<\/p>\n<p>I had experience working in restaurants during my student years. I believe that the flavors of Vietnamese dishes are deeply ingrained in my subconscious, so even without professional training, I can distinguish the taste and ingredients of a dish through smell and taste.<\/p>\n<p>But most importantly, I&#8217;m fortunate to have a stable team of dedicated young staff who have been committed to the restaurant since the early days.<\/p>\n<figure class=\"tplCaption action_thumb_added\" data-size=\"true\">\n<div class=\"fig-picture el_valid\" data-src=\"https:\/\/i1-kinhdoanh.vnecdn.net\/2019\/12\/25\/791-1577176606-4877-1577247106.png?w=0&amp;h=0&amp;q=100&amp;dpr=2&amp;fit=crop&amp;s=7EPOBkimImLqOZN55a25zA\" data-sub-html=\"&lt;div class=&quot;ss-wrapper&quot;&gt;&lt;div class=&quot;ss-content&quot;&gt; &lt;p class=&quot;Image&quot;&gt; M\u1ed9t g\u00f3c&amp;nbsp;Qu\u00e1n B\u1ee5i t\u1ea1i 17A Ng\u00f4 V\u0103n N\u0103m, Qu\u1eadn 1, TP HCM.&lt;\/p&gt; &lt;\/div&gt;&lt;\/div&gt;\"><img decoding=\"async\" class=\"aligncenter wp-image-10803 size-full\" src=\"https:\/\/quan-bui.com\/wp-content\/uploads\/2025\/05\/791-1577176606-4877-1577247106.webp\" alt=\"\" width=\"600\" height=\"399\" \/><\/div><figcaption>\n<p class=\"Image\" style=\"text-align: center;\">A corner of Qu\u00e1n B\u1ee5i at 17A Ng\u00f4 V\u0103n N\u0103m, District 1, HCMC.<\/p>\n<p>&nbsp;<\/p>\n<\/figcaption><\/figure>\n<p>Why did you develop the Laang restaurant brand in parallel with Qu\u00e1n B\u1ee5i?<br \/>\nLaang was not born from my personal whim, but from the needs of modern society for tranquility and relaxation. When life is too full of pressure and stress, people often seek places where they can relax and find balance. The word Laang means &#8220;silence,&#8221; and that&#8217;s the message we want to send to customers when building the brand.<\/p>\n<p>How does Laang&#8217;s menu differ from Qu\u00e1n B\u1ee5i&#8217;s?<br \/>\nI still keep traditional Vietnamese dishes as the core, but they are prepared in a new, tropical style. The Laang team spent a lot of time researching, preparing ingredients, and even arranging the space and service process. I wanted everything to be truly ready and thoughtful before launching to the market. Laang is a new milestone in Qu\u00e1n B\u1ee5i Group&#8217;s business model.<\/p>\n<p>What are your plans for 2020?<br \/>\nNext year, Qu\u00e1n B\u1ee5i has many exciting new projects in the pipeline, such as renovating our restaurant spaces and launching completely new menus. We aim to continue expanding our chain and making a lasting impression on our diners<\/p>\n<p>Th\u1ee9 t\u01b0, 25\/12\/2019: <a href=\"https:\/\/vnexpress.net\/ong-chu-quan-bui-muon-nang-tam-mon-viet-truyen-thong-4032398.html\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/vnexpress.net\/ong-chu-quan-bui-muon-nang-tam-mon-viet-truyen-thong-4032398.html<\/a><\/p>\n<h2 data-sourcepos=\"3:1-3:62\">2025 Update: Qu\u00e1n B\u1ee5i Group and Our Timeless Transformation<\/h2>\n<p data-sourcepos=\"5:1-5:364\">Looking back at our 2019 article, Mr. Tran Danh&#8217;s aspirations for refreshing our spaces and launching entirely new menus weren&#8217;t just plans \u2013 they&#8217;ve become impressive realities. As of 2025, Qu\u00e1n B\u1ee5i has not only maintained and strongly developed its chain of traditional restaurants, but also expanded its vision, creating a diverse and modern culinary ecosystem.<br \/>\nDetail: <a href=\"https:\/\/quan-bui.com\/ja\/ceo-danh-tran-over-a-decade-quan-bui-conquers-vietnamese-cuisine\/\">https:\/\/quan-bui.com\/ceo-danh-tran-over-a-decade-quan-bui-conquers-vietnamese-cuisine\/<\/a><\/p>\n<\/div>\n<\/article>","protected":false},"excerpt":{"rendered":"<p>Tr\u1ea7n Danh developed 6 stores in the Qu\u00e1n B\u1ee5i chain, conquering diners with traditional dishes reinterpreted in novel ways. Tr\u1ea7n Danh developed the Qu\u00e1n B\u1ee5i chain model, focusing on traditional cuisine. Why did you choose traditional cuisine as the main [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10802,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"uix_meta_title":"","uix_meta_description":"","uix_canonical_url":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/quan-bui.com\/ja\/wp-json\/wp\/v2\/posts\/10797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quan-bui.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quan-bui.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quan-bui.com\/ja\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/quan-bui.com\/ja\/wp-json\/wp\/v2\/comments?post=10797"}],"version-history":[{"count":5,"href":"https:\/\/quan-bui.com\/ja\/wp-json\/wp\/v2\/posts\/10797\/revisions"}],"predecessor-version":[{"id":10801,"href":"https:\/\/quan-bui.com\/ja\/wp-json\/wp\/v2\/posts\/10797\/revisions\/10801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quan-bui.com\/ja\/wp-json\/wp\/v2\/media\/10802"}],"wp:attachment":[{"href":"https:\/\/quan-bui.com\/ja\/wp-json\/wp\/v2\/media?parent=10797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quan-bui.com\/ja\/wp-json\/wp\/v2\/categories?post=10797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quan-bui.com\/ja\/wp-json\/wp\/v2\/tags?post=10797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}