Beyond the rich, flavorful Vietnamese meals we serve, people know that Quán Bụi Group also offers a special kind of “soul food” not just for our guests, but for everyone who walks through our doors and wants to take a piece of our story home. It’s called the Quán Bụi Journal, an internal publication that has quietly journeyed with our team since 2016.
The very first issue began humbly: handwritten stories, little anecdotes collected from different branches, staff reflections, restaurant openings, and internal events. I wrote the stories myself, and Tài Đào a long-time photographer companion brought them to life through heartfelt layouts and soulful design in those early issues.
Across eight editions, each Journal captures a time capsule of Quán Bụi:
📖 The early, challenging days full of passion and grit
📖 Historical stories behind traditional Vietnamese cuisine
📖 Vietnamese food and dining culture, and how humble dishes are crafted
📖 Inspirational stories from our staff and teams
📖 Opening memories, group meetings, shared milestones
📖 And dreams that grew from a small kitchen into a vision for the world
Each issue offers to all my crew members a moment to pause, reflect, and feel: “Wow, I am a part of something meaningful.”
The Journal is not just an internal newsletter, it is a collective diary. A memory book. A vessel that holds the spirit, values, and heart of Quán Bụi, from our first steps to our journey into the world.
Our Issue No. 9 will publish soon, with a fresh look, a new flatform to share, but the same honest, grounded spirit that defines the Quán Bụi Group Family.
